Telling is an undeniable mimic of cement with a worn look and feel. The modern color palette is great for designing sophisticated spaces.

Creative Features:

  • Seven Sizes | 12″x24″ up to 48″x95″
  • Three Finishes | Natural, Slate-Hammered, R+PTV
  • Gauged Panels
  • Porcelain
  • Made in Italy

When imperfection adds character and distinguishes a space, this collection is essential.


Telling Color Palette

Click on a product to add it to your custom project board or request a sample.

White View Grout Selector
Grey View Grout Selector
Brown View Grout Selector
Charcoal View Grout Selector

Decor Palette

Random Strip Mosaic on 8"x16"x10mm Sheet | Natural

1"x1" Mosaic on 12"x12"x10mm Sheet | Natural • Available in all colors

Body Unglazed Porcelain
Country of Origin Italy
Budget Price
Per square foot. For budgeting purposes only. Applies to field tile (not mosaics, trim, décor). Overall collection average used - some items slightly less or slightly more than range.
Lead Time
Estimated based upon averages. Lead times on each order depend upon availability at time of order. West coast of US should add +1 week if product is import. Contact us for QTYs >5,000SF.
8-10 Weeks
Stock Availability Import/Factory Stock
Shade Variation V3
Application Floor Tile
Rectified Yes
Look Concrete, Concrete (Other)
Thickness 6mm10mm
Finish Bush-HammeredNaturalR+PTV
Notes Refer to Cutsheet in Download Tab for Size + Finish + Thickness Specifics
Test Name Test Method Test Result
Water Absorption ISO 10545-3 <0.08%
Abrasion Resistance ISO 10545-6 140mm3
Breaking Strength ISO 10545-6 3200N
DCOF ANSI A326.1 ≥0.42
Recycled Content Type Pre-Consumer
Recycled Content
14% | Brown Charcoal
10% | Grey White
LEED Friendly Yes
EPD - Industry Wide Yes
EPD - Product Specific No
Mindful Materials Yes
Green Squared Certified No
Declare - Red List Free No
Antimicrobial Technology No

Additional Information

Telling is considered “LEED-friendly” because it has an Environmental Product Declaration (EPD), Health Product Declaration® (HPD), and contain recycled content. Each of these components can contribute to credit points in accordance with the LEED V4.1 rating system. Additionally, Telling is part of the Mindful Materials platform.

View more “LEED-friendly” products.


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