A NARRATIVE IN LAYERS
A succession of stories, each echoing the past while directing the future
This season, design unfolds like a story told through material. Each tile – whether a swatch of earthy olive, a bold linear pattern, or a dimensional glaze – becomes a chapter in the Fall Winter 2025 collection. The narrative explores contrast: graphic geometries intersect with layered textures, tradition merges with modernity, and the familiar meets the unexpected. Through the Creative Core and Creative Curations by Erin product lines, the launch highlights surfaces that feel authentic, expressive, and multidimensional. Designed for commercial designers and architects, these collections transform walls and floors into vibrant, storytelling environments.
Budget-Friendly. Design-Oriented.
The Creative Core product line is design-oriented, affordable products for commercial spaces. It embodies the essence of what commercial specifiers have come to expect from Creative Materials, providing central access to the creative and cost-effective solutions that define our brand.
Tellura • Alterra • Seascape • Formulate • Rialto • Sync • Woodcroft • Flavor
Exclusive Collections. Elevated Design.
The Creative Curations by Erin product line is a blend of exclusive collections, elevated design, and artistry for unique spaces and visions. It is thoughtfully selected by trusted interior designer, Erin DeMuth, renowned for her Erin’s Picks blog, ability to identify trends, and intricate knowledge of surface materials.
Want to revisit the prologue?
From season to season, inspiration never ends. The Fall Winter tile product launch builds on the story that began earlier this year of rich palettes, bold patterns, and versatile surfaces crafted for commercial spaces.
See where the design journey started.