Insurance Client

A client embarked on an office refresh designed to reimagine the traditional workplace through the concept of warp and weft. The concept explored the structure and integrity of a net, symbolic of the insurance company’s role in providing protection and support. The goal was to create a space that felt cohesive and woven together through color, texture, and thoughtful patterning.

CHALLENGE
The multi-user restrooms presented the central design challenge. The designers envisioned a patterned plumbing wall that felt continuous across the entire space. However, the full-height stall partitions created visual breaks when doors were closed. Our goal was to develop a pattern that appeared seamless from within individual stalls and across the larger wall. Achieving this required careful attention to tile scale, color rhythm, and how each element would align across partial and full views.

Additional design challenges emerged in the break room and pantry, where the goal was to express the weaving theme in a playful, creative way. The backsplash needed to incorporate knot-like patterns that balanced movement and structure across walls of different lengths. Finally, the island facade was envisioned as a subtle “hidden moment” that would surprise and engage, while still aligning with the overarching design language.

SOLUTION
The Creative Materials Design Services team developed multiple pattern concepts for each project area, exploring how color and scale could visually convey the design concept. In the multi-user restrooms, our team studied the way the pattern interacted with the partitions to ensure continuity and flow. The final selection featured the Muse collection, offering a balanced blend that maintained the design’s rhythm while complementing the project’s palette. For the single-user restrooms, the Plaid collection was chosen, introducing an elevated aesthetic that suited to the executive character of the space.

Meanwhile, the pantry and breakroom offered an opportunity for creative expression. The Spin collection provided playful pattern options, enabling the creation of knot elements. The pattern selection chosen added movement and personality to the space while embodying the woven concept. On the island facade, we crafted a moment of discovery using a pop of color. The team provided multiple pattern options, with the final choice being a blend of Urban Subway Navy and Urban Subway Navy Linear. This provided a beautiful complement to the knot pattern on the backsplash, tying together the deep blue tones in the design.

RESULTS
Key Outcomes:

• Tailored pattern and layout development that aligned with the project’s design goals, aesthetic direction, and functional needs
• Proactive problem-solving to address layout challenges and installation constraints before construction began.
• Optimized product selection that balanced aesthetics, performance, and budget considerations.
• Improved project efficiency by equipping teams with complete, ready-to-install patterns, drawings, and specifications.

Our team compiled comprehensive installation documentation to ensure every pattern, proportion, and color blend was executed on site with precision. Through collaboration, thoughtful pattern development, and technical expertise, Creative Materials helped translate a conceptual design rooted in connection into a visual story woven throughout the workplace.

DOWNLOAD THE INSURANCE CLIENT PROJECT CASE STUDY