Executive Team

Ryan Micklus | President & CEO

Ryan joined Creative Materials in 2013 to spearhead the company’s efforts with respect to strategic growth initiatives, and in 2019 he assumed ownership of the company. Prior to joining Creative Materials, Ryan spent over seven years as a practicing attorney specializing in mergers and acquisitions, venture capital and private equity, business and financial transactions. His experience helping to lead acquisitions and divestitures allows him to have unique insights into various growth strategies as well as best practices across a multitude of industries. Ryan holds a Juris Doctor from the State University of New York at Buffalo Law School (cum laude) and a Bachelor’s Degree in Economics from Cornell University (magna cum laude).

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Kelly Gatta | Chief Operations Officer

As Chief Operating Officer, Kelly is responsible for the operations of the company, as well as talent and organizational strategies. She brings over 10 years of experience to Creative Materials, initially joining in 2019 as the Director of Human Resources. Prior to joining, Kelly progressed in roles of increasing responsibility in Human Resources and Operations at General Electric. Through those years, she was able to build both a solid HR and Operations foundation – including experience with lean methodologies, six sigma, and agile – focusing on organizational performance and growth. She has leadership experience in industrial, corporate, and shared services organizations as well as experience in publicly traded, privately-owned, and non-profit settings. Additionally, Kelly brings experience prior to GE as an HR Leader of a privately owned organization that sells and services industrial food equipment. Kelly holds a Bachelor’s Degree in Psychology from the State University of New York (SUNY) at Cortland and an MBA as well as a Certificate in HR Management from Union Graduate College. She is also a member of the Society for Human Resources Management (SHRM) and Women@Work.

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Jennifer Barbic | Vice President, Brand Strategy

Jennifer rejoined the Creative Materials team in 2023 as Vice President of Brand Strategy and currently leads both Brand Strategy and the Architecture & Design Consultant team. Her focus is on building brand awareness, enhancing end-to-end client experiences, and aligning cross-functional teams to support the company’s continued growth.

Jennifer previously held leadership roles in both product and marketing at Creative Materials, where she contributed to sustained revenue growth and helped shape the company’s strategic product portfolio. Over the course of 20+ years, she has built deep expertise in brand strategy by working with a wide range of organizations—from Higher Education to Information Technology to MedTech. She is most passionate about deeply understanding clients and building high-performing teams that win together.

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Craig Lansley | Vice President, Supply Chain

Craig joined Creative Materials in 2015 to oversee and develop the newly created Client Services department. Prior to joining Creative Materials, Craig spent eleven years working for Survey Sampling International (SSI), the premier, global provider of data collection and market research. Working his way up to Vice President of Client Services, Craig helped guide the growth and development of a newly created Client Services department and was also integral to building out SSI’s physical West Coast operation from its inception in 2006. Craig also spent three years as the Campus Director of SBB College’s Rancho Mirage, California campus. Craig holds a Bachelor’s of Science Degree in Management from RPI.

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Brian Kile | Vice President, Contractor Relations

Brian joined Creative Materials in 2016 to expand and enhance commercial contractor services specific to A&D projects. Through Client Services, “BK”, as he is known by clients and colleagues, built a team critical to the contractor experience. This unique focus supports hundreds of projects annually, provides a consistent experience, and is enhanced by the implementation of a sales team to add priority to the contractor. Prior to joining the Creative team, BK worked at CT Corporation, a global leader in corporate legal services, serving as Manager of Customer Engagement. BK also spent six years working in the Department of Campus Recreation at his alma mater, the University of Maryland where he obtained a Bachelor’s of Science Degree in Health and Human Performance.

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Joseph Smith | Senior Director, Operations

Serving as Senior Director, Operations, Joseph is responsible for our entire IT infrastructure, leading the development and implementation of technology systems and processes. Joseph has worked with Creative Materials for over 15 years in roles of progressive responsibility, including Director of Information Technology. In his almost 25 years of corporate experience, he holds extensive knowledge in operations management across multiple functional areas, including large public companies, notably Philips Medical Systems. Joseph holds a Bachelor’s in Philosophy from The Catholic University of America.

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Scott Bocketti | Senior Director of Product & Revenue Operations

Scott joined Creative Materials in 2000, starting in national account sales. He quickly developed deep industry knowledge and advanced to Director of Sales, where he played a key role in driving the company’s growth and expansion into new markets. Over the years, Scott has led some of Creative’s largest client relationships, including Five Guys, Panera Bread, Starbucks, and Porsche Cars North America.

In 2019, Scott transitioned to a product-focused role, becoming Senior Director of Product to drive growth within our product categories. Today, as Senior Director of Product and Revenue Operations, he continues to oversee our product categories while also aligning product strategy with revenue growth initiatives.

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Jill McCoskey | Senior Director of Finance

Jill joined Creative Materials in 2015 as Director of Finance after an extensive career working in top finance positions with various large public and private companies. Most recently, she served as Chief Accounting Officer and Corporate Controller for Plug Power (NASDAQ: PLUG). Jill’s career also includes experience having worked with leading global companies such as Philips Medical Systems, PepsiCo, Texaco and Seagrams. Jill holds a Master of Business Administration from the University at Albany and a Bachelor’s of Science Degree in Accounting from Clarkson University.

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