Executive Team

Ryan Micklus | Chief Executive Officer

Ryan joined Creative Materials in 2013 to spearhead the company’s efforts with respect to strategic growth initiatives, and in 2019 he assumed ownership of the company. Prior to joining Creative Materials, Ryan spent over seven years as a practicing attorney specializing in mergers and acquisitions, venture capital and private equity, business and financial transactions. His experience helping to lead acquisitions and divestitures allows him to have unique insights into various growth strategies as well as best practices across a multitude of industries. Ryan holds a Juris Doctor from the State University of New York at Buffalo Law School (cum laude) and a Bachelor’s Degree in Economics from Cornell University (magna cum laude).

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Kelly Gatta | Chief Operations Officer

As Chief Operations Officer, Kelly is responsible for the day-to-day operations of Creative Materials, as well as talent and organizational strategies. She brings over 18 years of experience to the company, initially joining in 2019 as Director of Human Resources.

Prior to joining Creative Materials, Kelly progressed through roles of increasing responsibility in Human Resources and Operations at General Electric. During those years, she built a solid foundation in both HR and operations—including experience with lean methodologies, Six Sigma, and agile—focused on driving organizational performance and growth.

She has leadership experience across industrial, corporate, and shared services organizations, as well as in publicly traded, privately owned, and nonprofit settings.

Kelly holds a Bachelor’s Degree in Psychology from the State University of New York (SUNY) at Cortland, an MBA and a Certificate in HR Management from Union Graduate College, and a Certificate in Executive Leadership Coaching from Harvard Division of Continuing Education, completed in 2024.

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Jennifer Barbic | Vice President, Brand Strategy

Jennifer rejoined Creative Materials in 2023 as Vice President of Brand Strategy and currently leads the marketing, design services, and A&D sales and service functions. Her focus is on building brand awareness, enhancing the end-to-end client experience, and aligning cross-functional teams to support the company’s continued growth.

Jennifer previously held leadership roles in both product and marketing at Creative Materials, where she contributed to sustained revenue growth and helped shape the company’s strategic product portfolio. With more than 20 years of experience spanning Higher Education, Information Technology, and MedTech, she has developed deep expertise in brand strategy and organizational growth. She is most passionate about understanding clients deeply and building high-performing teams that win together.

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Craig Lansley | Vice President, Supply Chain

Craig currently manages the supply chain for Creative Materials, overseeing product management, procurement, warehousing, shipping, and samples. He joined Creative Materials in 2015 to oversee and develop the newly created Client Services department. Prior to joining Creative Materials, Craig spent eleven years at Survey Sampling International (SSI), the premier global provider of data collection and market research. Working his way up to Vice President of Client Services, he helped guide the growth and development of SSI’s newly formed Client Services department and played an integral role in building out the company’s physical West Coast operation from its inception in 2006. Earlier in his career, Craig served as Campus Director of SBB College’s Rancho Mirage, California campus. He holds a Bachelor of Science degree in Management from Rensselaer Polytechnic Institute (RPI).

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Joseph Smith | Senior Director, Operations

Joseph serves as Senior Director of Operations, where he oversees both operations and IT for Creative Materials. He is responsible for the company’s entire IT infrastructure and leads the development and implementation of technology systems and operational processes that drive efficiency and support business growth.

Joseph has been with Creative Materials for over 15 years in roles of progressive responsibility. With nearly 25 years of corporate experience, he brings extensive expertise in operations management across multiple functional areas, including work with large public companies such as Philips Medical Systems. Joseph holds a Bachelor’s degree in Philosophy from The Catholic University of America.

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Scott Bocketti | Senior Director, Revenue Operations

Scott joined Creative Materials in 2000, beginning his career in national account sales. He quickly developed deep industry expertise and advanced to Director of Sales, where he played a key role in driving company growth and expanding into new markets. Over the years, Scott has led some of Creative Materials’ largest client relationships, including Five Guys, Panera Bread, Starbucks, and Porsche Cars North America.

In 2019, Scott transitioned to a product-focused role as Senior Director of Product, helping to strengthen and grow the company’s product categories. Today, as Senior Director of Revenue Operations, he partners closely with leadership to align revenue strategy across teams, optimize processes, and drive operational excellence.

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Jill McCoskey | Senior Director of Finance

Jill joined Creative Materials in 2015 as Director of Finance after an extensive career working in top finance positions with various large public and private companies. Most recently, she served as Chief Accounting Officer and Corporate Controller for Plug Power (NASDAQ: PLUG). Jill’s career also includes experience having worked with leading global companies such as Philips Medical Systems, PepsiCo, Texaco and Seagrams. Jill holds a Master of Business Administration from the University at Albany and a Bachelor’s of Science Degree in Accounting from Clarkson University.

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