Orangetheory Fitness

Client: Orangetheory Fitness |
Location: Headquarters | Boca Raton, Florida | New Builds and Remodels
Project Type: Fitness Center Franchise
Area Supplied: Full tile package; restroom floors and walls, shower floors and walls
Product: Enlightenment Light & Dark Grey Mosaics 2”x2”, Limitless Dark Grey 24”x24”, Rensselaer White 4”x12”, Custom tiles: Chicago Loop 24”x24”, Nonstop Blood Orange 8”x24”, Custom Glass Wall Tile 4”x12” (7 colors), Setting Materials

Orangetheory Fitness is a privately owned fitness franchise based in Boca Raton, Florida. It offers group personal training workouts based on  High Intensity Interval Training (HIIT) that blend cardiovascular and strength training. There are locations throughout 48 states and 21 countries,[1] with 700 US locations and a total of 1,000 locations worldwide, as of October 2018.

Challenge | Rapidly expanding brand, multiple design schemes

As one of the fastest-growing U.S. franchises, Orangetheory Fitness required a reliable supplier who could keep pace with their rapidly growing number of domestic studio openings, while consolidating tile and setting material packages across three unique designs. In addition to providing a more cost-effective program and consistent, reliable lead-times, OTF also requested their chosen supplier provide an Account Manager to serve as the main point of contact for all things related to OTF.

Solution | On-time, every-time delivery, dedicated Account Manager

Working closely with Orangetheory’s design and construction teams, Creative Materials built three individual tile packages that met OTF’s design intents and price points. Creative Materials also developed a supply chain model that guaranteed material for all three design schemes was readily available, ensuring a lead-time of no more than one week from time of order. A dedicated OTF Account Manager with in-depth knowledge coordinates all details, answers questions and protects brand standards.

Result | All-Out Partnership

Since becoming the sole supplier of all three design packages in the summer of 2018, Creative Materials has supplied material for over 300 new and re-modeled Orangetheory Fitness studios.



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