Client: Stewarts Convenience Stores
Location: New York and Vermont
Project Type: Convenience Store
Area Supplied: Main Retail Floor, Restroom Floors & Walls
Product: Floor Tile – Vintage Wood Saddle Wood 6″x24″, Wall Tile – Ethos Beige 12″x12″, Ethos Noce 2″x2″ Mosaics

Stewart’s Shops is a roadside convenience store and gas station with a near cult-like following of their homemade ice cream and farm-fresh dairy products. Stewarts believes that customers can expect better, friendlier service because almost 40% of the company is employee-owned. They take great pride not just in their quality products, but in creating a quality guest experience as well.  Stewart’s Shops has been in business for more than 70 years. Today there are over 335 Stewart’s Shops employing 4,500 people in 31 counties across upstate New York and southern Vermont.

Challenge: Sourcing a highly slip-resistant tile
When the recession hit in 2008, instead of putting on the financial brakes, Stewarts doubled down on the aesthetic appeal of its stores, more determined than ever to create a top-of-the-line shopping experience. While the intention was the right one, Stewarts found that there was room for improvement in the tile initially selected for remodels and new build-outs. Although the tile initially selected met Dynamic Coefficient of Friction (DCOF) requirements for commercial applications, given the extreme weather conditions of the Northeast in the winter and the high volume of traffic in the stores, the tile was prone to becoming extremely slippery and dangerous.  Stewarts primary concern was that guests would able comfortably enjoy the stores without having to worry about slipping. Stewarts began searching high and low for a tile that would be suitable for guests and also fit the design scheme.

Stewarts was relieved to find that Creative Materials could offer a wide variety of suitable options and alleviate the burden on the Stewarts team. As Stewarts was not working with a commercial designer, they relied heavily on Creative Material Corporation’s own in-house Design and Sourcing team.

Per Stewarts request, the Creative Materials team initially proposed several stone-look matches to the existing floor tile, but with higher slip resistance. The team also took it a step further and suggested some wood-look options in a plank format. The Design and Sourcing team felt that these looks would add some rustic character to the stores and the plank format would offer more grout joints for shoes to grip on to. Now that digital technology has come so far, a realistic-looking wood floor is achievable in high-traffic commercial spaces where natural wood would never be a viable option. The plank format for added grout joints, coupled with a dark grout color and grain movement to camouflage coffee spills, wound up being the winning combination for Stewarts.

Creative Materials offered interesting design options and sourced a porcelain tile that enhanced the aesthetic of the stores and also mitigated slipping issues. Creative Materials offered numerous aesthetic options that fit within budget and Stewarts selected one that was a perfect fit.  By working with Creative Materials, Stewarts has also reaped the following benefits:

  • Average 3-day lead times
  • Dedicated product availability
  • Consistent pricing
  • Dedicated account management

Now, Stewart’s guests enjoy their favorite ice cream flavors (Crumbs Along the Mohawk!) in a safe, risk-free environment.

Download Case Study | Stewart’s Shops

We make it easy to source the perfect tile for your brand.

Contact Creative Materials

Related Case Study | Cumberland Farms

Perfect porcelain floor tile to suit high-traffic needs

Learn More »