Erin’s Picks November 2022 | Cersaie

Trends Focused Around New Print Technology

 

I hope everyone had a fun and sugar-ful Halloween! We didn’t get as many trick-or-treaters as we hoped, so we are going to be on quite the sugar high this week. 🙂

I’ve definitely been enjoying all things fall since I got home from Italy at the end of September. It has been even more enjoyable with our two 4-month-old goldens, Cooper + Lola; and yup, we did the crazy thing and got 2 puppies because everyone said it would be easier with two. It has been interesting and exhausting, to say the least! Haha! But I would do it all over again and get 2 because they are the sweetest and most loving dogs!

They have also been loving all things fall – from the apples we brought home from Indian Ladder Farms – to playing in the leaves! I restrained myself from getting them Halloween costumes because they would have torn them to shreds, but next year it’s happening!! 

But now back to September and our trip to Italy. It’s crazy to think that a month ago, we were eating all the cured meats and cheeses, and looking at the latest and greatest in porcelain and ceramic tile.

Before I dive into some looks and trends we saw at the show, I want to discuss the macro trend (overarching theme), which is the “why” behind the looks and trends we saw at Cersaie.

Cersaie 2022 – The Defining Macro Trend

The defining macro trend for Cersaie is technology based and focused on 3D digital printing, and let me tell you it was impressive!!

The new 3D digital printing creates an additive and subtractive quality for porcelain tile. From what I understood of this process, the printer can create glazes that add or build on top of the surface of the tile, or it can create a carving effect on the surface. These details also sync with other design elements occurring on the tile.

Here are a couple of examples that are enhanced with the 3D print technology…

  • A slate look that has a natural cleft effect is captured well with standard digital printing, but it’s taken to the next level with 3D. The new 3D technology accentuates the natural cleft even further by adding more visual depth with an incredibly subtle sheen to the cleft edge. 
  • With pitted travertines, digital printing can only capture so much of the natural stone look. The pits look fake and flat, but with the new 3D technology, the glazes added to the pitted areas create visual depth to the pitting giving the porcelain a more realistic look. 

If you don’t know the evolution of creating graphics on tile, I’ll give you the cliff notes version for technology used prior to digital printing, screen printing, and rotocolor; along with the how behind digital printing on tile. 

Cersaie 2022 – Technology Focused Trends

Wallpaper – Advancements in 3D Digital Printing bring porcelain wallpapers that were otherwise flat and lacking dimension to the next level this year. Spot glazes accentuate design elements, and provide added texture and depth.

So what did we see… 

  • Multiple Size Formats – This season’s wallpapers are available in a variety of size formats, from 12″x36″ to 24″x48″ to 48″x109″. This is a welcomed change because past wallpapers were only available in large format gauged slabs, which don’t always work for budgets or ease of installation.
  • Expanded Visuals – Wallpaper visuals continued to display biophilic elements with tropical botanicals to expanded floral offerings to abstract visuals.
  • Pattern Scale – The last element I’d like to touch upon with porcelain wallpapers is pattern scale. The introduction of additional size formats allows manufacturers to play with pattern scale by exaggerating the size of floral elements with an Alice in Wonderland-like effect and creating clever repeats of large format designs on small format tiles.

New Stone – These looks also capitalized on the new 3D digital printing with the most realistic visuals to date. With the spot-on precision of veins to spot glazes, and textures to visuals, stone looks ranging from travertines to slates to incredibly rare stones are making a comeback with even more depth and dimension in their look, making it increasingly difficult to tell the ‘real thing’ from its porcelain counterpart. 


ColorColorColor – It felt like we were enveloped with color at every booth we walked into… Warm, muted earth tones were very present and mixed with new yellows and oranges that reflected the tones of natural minerals. The expansion of wallpapers this season also brought more color and patterns into booths, which also added to the feel of color being all around us. 


Wood Looks – The wood looks we saw this year were not too weathered, but not too natural wither. They were just right! Slap some new print technology on those visuals, and you’ve got yourself a very realistic porcelain wood.

So what did we see… 

  • Slightly rustic visuals with splits and open knots in the wood meant to look like they were filled with a black epoxy
  • Mid-century modern wood slat effects in mosaic and large format tiles
  • Expanded color palettes, so instead of only light natural or  warm tones, palettes ranged from very light to medium to dark tones in a single collection

Next year on National Tile Day, we will launch our 2023 Spring Summer Featured Collections that will display the new 3D print technology, along with a sprinkling of additional trends seen at Cersaie. 

We’re very excited about this new technology and can’t wait to see how you will use it to elevate your next project! 

Until next time…
E

 

Looking for pattern ideas or technical assistance with pattern layouts? Creative Materials’ Design Services can help. Just click here and tell us about your project vision. We will take it from there.