Erin’s Picks November 2021 | Moodboards


Inspiration for the Design Brain


Hi everyone! I hope you all had a fantastic Thanksgiving that was full of fun times with family and friends, and lots of delicious food! Mine certainly was, and it may have been full of a little too much food!

For the last couple of weeks, I’ve been creating moodboards for our Creative Materials Corp Instagram page. It’s a project I’ve had mixed feelings about and doubt in myself because I wasn’t sure if I’d be able to keep a flow going, but as I’ve been creating them, it’s given my creative side a boost of much-needed energy.

[su_heading align=’left’]  MOODBOARDS + WHY I DESIGN[/su_heading]

In my day-to-day activities, which revolve a lot around the tile, I forgot that I need to immerse myself in other areas of design. Creating moodboards has reinvigorated my love for design and the elements it encompasses – the details, textures, colors and shapes that make design exciting. I guess I didn’t realize how much I missed those things until the other day when I was searching for imagery for my latest moodboard and fell down a rabbit hole of beautiful furniture details… truly drool-worthy.

It gave me an AH moment because I don’t think I’m the only designer that has gotten swept up in the day-to-day and has forgotten the WHY behind ‘why I design.’ 

So here’s an idea I have for anyone that has forgotten the WHY (it’s not mind-blowing, but I think it can help get out of a funk)- create a moodboard (or two or three.) There is something simple about a moodboard that allows you to get back to the roots of why you design. For me, it was seeing furniture with intricate joinery and beautiful, raw stone textures that brought back the why I design.

When I look back at the moodboards I’ve created, I can see the why in my work… from the colors – high contrasting, muted + saturated, warm earth tones, to the textures used, to the movement created with geometry and forms. I love the evolution and it is exciting, as well as encouraging to see where I can push my design brain to go on the next one.

So next time you’re in a design funk:  1) dive into the Pinterest rabbit hole of imagery, 2) find something that speaks to you, inspires you, or evokes something inside you, and 3) create a moodboard that reflects the why you design.

hybridize + granular

Collections shown: Granular, Hybridize 

majesty + coloration

Collections shown: Majesty, Coloration

vintage stone + modish

Collections shown: Vintage Stone, Modish

midland concrete + granular

Collections shown: Midland Concrete, Granular

nordic + luxe

Collections shown: Nordic, Luxe

forged + harmony

Collections shown: Forged, Harmony

profound + decoworks

Collections shown: Profound, DecoWorks

I hope these moodboards inspire you to try some of your own the next time your design brain needs a jumpstart. If you’d like to see more on the evolution of my moodboards, follow Creative Materials Corp on Instagram, where you can see my moodboards posted every Monday.

To find out more about the products in these moodboards from our 2021 Fall Winter Featured Collections, please reach out to your local Creative Materials Architectural Sales Consultant.

Until next time…


Looking for pattern ideas or technical assistance with pattern layouts? Creative Materials’ Design Services can help. Just click here and tell us about your project vision. We will take it from there.